This idea formed the basis of popular scams with fake giveaways, surveys and reimbursement of non-existent benefits. Over time, fewer and fewer people fell prey to such schemes. This made it much more difficult for cybercriminals to make money, which was further exaggerated by the frequent blocks of the fraudulent infrastructure. Those events pushed scammers to search for more sophisticated ways of fulfilling their financial ambitions.
The mass SMS sending, and the waves of messages in messengers and emails were replaced by the so-called personal approach. Now, threat actors generate a unique targeted link
customized for their victim, which utilizes the potential victim's unique parameters (country, time zone, language, IP, browser, and etc.) to display the relevant content on the scam page.
The targeted link most frequently leads to the website with the notorious surveys, which, however, now are tailored for the user. Even if a user suspects anything wrong in time, the targeted link cannot be blocked, as it's customized. Scammers create a targeted link customized for a specific user so that it doesn't display any content to those who attempt to follow it without specific cookies. But first things first, let's check how the fraudulent scheme works, what risks it entails and how one can protect against it.